Netflix, 2012: $1,000 into the Qwikster scandal
In late 2011, Netflix announced it was splitting its DVD business into "Qwikster", raised prices 60%, and lost 800,000 subscribers. The stock fell 75% from its 2011 high. Buying at the start of 2012 felt like catching a falling brand.
$1,000 at the January 2012 month-end close, held to the latest close (2026-08): $81,038.
Qwikster was dead within a month. The company kept the streaming bet, and the 75% drawdown became the entry point of the decade.
FAQ
How is this number computed?
The figure uses the same historical closing-price data as the calculators: the relevant ticker's month-end close at the scenario's start, compared with the latest available month-end close, with splits and dividends handled per the methodology page.
What if I change the amount?
Every figure scales linearly: double the starting amount and every dollar figure doubles. Use the ticker's calculator page for exact-date precision and dollar-cost averaging.
Is this investment advice?
No. These are historical calculations for entertainment and education. Past performance never guarantees future results.
Every figure is computed from the same historical data the calculators use (see methodology). Not financial advice.