$1,000 in ServiceNow, Inc. in 2012 → $25,854 today
If you'd invested $1,000 in ServiceNow, Inc. (NOW) on January 1, 2012 — at the December 2011 month-end close of $4.92 — and held to the latest close (2026-08-), you'd have $25,854. That's a +2485.4% total return — beating the S&P 500, where the same $1,000 became $5,659.
Nearby years: 2013 · 2014 · 2015 · 2016 all years →
FAQ
How much is $1,000 invested in NOW in 2012 worth today?
$1,000 invested in ServiceNow, Inc. (NOW) at the month-end close of 2012-06- would be worth $25,854 at the latest month-end close (2026-08-), a total return of +2485.4% with dividends reinvested.
Did $1,000 in NOW in 2012 beat the market?
Over the same span, $1,000 in the S&P 500 index would be worth $5,659 — so ServiceNow, Inc. (NOW) beat the index by +356.9%.
What does "month-end close" mean for this calculation?
The scenario invests at the December 2011 month-end close (the price entering 2012) and values the position at the most recent month-end close (2026-08-). Intra-month extremes are shown on the NOW calculator page.
Is the 2012–2026 return in NOW typical?
No single year is typical. NOW's best calendar-year return since 2012 was about +95.0%, and its worst was -40.2%.
Methodology
ServiceNow, Inc. (NOW) total-return data from January 2012 through the latest month-end close (2026-08-).
The entry price is the 2011 December month-end close and the exit is the latest available month-end close, both from adjusted (split and dividend) Yahoo Finance historical data.
Month-end resolution, no taxes or fees, and history never guarantees the future. For exact-date precision (including buying at a panic low), use the NOW calculator page.
Compute your own NOW scenario
Data: Yahoo Finance. As of 2026-08-. Not financial advice.