What if you'd held COKE?
A $1,000 investment in Coca-Cola Consolidated, Inc. (COKE) at the month-end close of 1973-02 would be worth $363,785 at the close of 2026-08 — +36278.5% total return, dividends reinvested. The same $1,000 in the S&P 500 would be worth $69,018.
Your scenario
Result
If you'd bought $1,000 at the start of each year
Value of $1,000 invested on January 1 of each year, held to 2026-08, dividends included.
Every year, $1,000 from 1973
| Year | Value of $1,000 | Year return |
|---|---|---|
| 1973 | $1,000 | — |
| 1974 | $586 | -41.4% |
| 1975 | $1,793 | +205.9% |
| 1976 | $1,586 | -11.5% |
| 1977 | $2,793 | +76.1% |
| 1978 | $2,000 | -28.4% |
| 1979 | $1,896 | -5.2% |
| 1980 | $2,207 | +16.4% |
| 1981 | $3,413 | +54.7% |
| 1982 | $5,310 | +55.6% |
| 1983 | $6,482 | +22.1% |
| 1984 | $7,309 | +12.8% |
| 1985 | $13,171 | +80.2% |
| 1986 | $8,964 | -31.9% |
| 1987 | $6,546 | -27.0% |
| 1988 | $7,570 | +15.6% |
| 1989 | $7,056 | -6.8% |
| 1990 | $6,025 | -14.6% |
| 1991 | $6,691 | +11.0% |
| 1992 | $6,334 | -5.3% |
| 1993 | $13,120 | +107.1% |
| 1994 | $9,877 | -24.7% |
| 1995 | $13,466 | +36.3% |
| 1996 | $19,286 | +43.2% |
| 1997 | $27,860 | +44.5% |
| 1998 | $23,594 | -15.3% |
| 1999 | $19,798 | -16.1% |
| 2000 | $16,207 | -18.1% |
| 2001 | $16,618 | +2.5% |
| 2002 | $28,917 | +74.0% |
| 2003 | $24,138 | -16.5% |
| 2004 | $26,555 | +10.0% |
| 2005 | $20,415 | -23.1% |
| 2006 | $33,117 | +62.2% |
| 2007 | $29,016 | -12.4% |
| 2008 | $23,148 | -20.2% |
| 2009 | $27,782 | +20.0% |
| 2010 | $29,132 | +4.9% |
| 2011 | $31,202 | +7.1% |
| 2012 | $35,992 | +15.4% |
| 2013 | $40,240 | +11.8% |
| 2014 | $49,035 | +21.9% |
| 2015 | $102,418 | +108.9% |
| 2016 | $101,013 | -1.4% |
| 2017 | $122,168 | +20.9% |
| 2018 | $101,277 | -17.1% |
| 2019 | $162,789 | +60.7% |
| 2020 | $153,227 | -5.9% |
| 2021 | $357,394 | +133.2% |
| 2022 | $296,318 | -17.1% |
| 2023 | $542,023 | +82.9% |
| 2024 | $752,042 | +38.7% |
| 2025 | $922,245 | +22.6% |
| 2026 | $1.13M | +22.4% |
Best and worst month-end to buy
The best single month-end close to have bought COKE was 1974-12 ($0.10): $1,000 then is $1.93M today. The worst was 2026-04 ($205): $1,000 then is $912.
FAQ
What would $1,000 in COKE be worth today?
A $1,000 investment in Coca-Cola Consolidated, Inc. (COKE) at the start of 1973 would be worth about $363,785 today, a total return of +36278.5%. Dividends are reinvested in these figures.
What were the best and worst years for COKE?
Coca-Cola Consolidated, Inc. (COKE)'s strongest calendar year since 1973 was 1975, a +205.9% return — $1,000 held through that year became about $3,059 by year-end. Its weakest year was 1974, at -41.4%.
Does the calculator include dividends and splits?
Yes where available. Prices are adjusted for both stock splits and reinvested dividends (total return), the same measure brokerages use.
How much would $100 per month in COKE have grown?
Investing $100 at the end of every month since 1973-02 would have grown to about $10.89M on $64,300 invested.
Did COKE beat the S&P 500?
Over the same period, $1,000 in the S&P 500 index would be worth $69,018. COKE beat the S&P 500 by +427.1% in total return.
Is this investment advice?
No. Wall Street Regrets is an entertainment and education tool. Every number is a historical calculation, not a prediction, and past performance never guarantees future results.
Methodology
Coca-Cola Consolidated, Inc. (COKE) historical total-return data from 1973-02 to 2026-08, reduced to month-end closes for the tables above.
Returns use adjusted close prices from Yahoo Finance historical data — adjusted for stock splits and reinvested dividends — the same convention used by major brokerages. A "year" scenario invests $1,000 at the prior December's month-end close and values it at the latest available month-end close. Non-USD amounts are converted at historical month-end exchange rates (Yahoo Finance): to USD on the buy date and back to your currency at the latest rate, so the return reflects the currency move as well as the asset.
Month-end resolution means intra-month extremes are not captured in tables; the calculator uses exact trading-day closes where daily data is available. Figures ignore taxes, fees, and the currency effects of non-USD listings. History is not a forecast. Wall Street Regrets is entertainment, not investment advice.
What if you'd held…
Data: adjusted close prices via Yahoo Finance. As of 2026-08. Not financial advice.