What if you'd held SDOG?
A $1,000 investment in ALPS Sector Dividend Dogs ETF (SDOG) at the month-end close of 2012-07 would be worth $4,821 at the close of 2026-08 — +382.1% total return, dividends reinvested. The same $1,000 in the S&P 500 would be worth $5,588.
Your scenario
Result
If you'd bought $1,000 at the start of each year
Value of $1,000 invested on January 1 of each year, held to 2026-08, dividends included.
Every year, $1,000 from 2012
| Year | Value of $1,000 | Year return |
|---|---|---|
| 2012 | $1,000 | — |
| 2013 | $1,342 | +34.2% |
| 2014 | $1,543 | +15.0% |
| 2015 | $1,494 | -3.2% |
| 2016 | $1,830 | +22.5% |
| 2017 | $2,062 | +12.6% |
| 2018 | $1,826 | -11.4% |
| 2019 | $2,264 | +24.0% |
| 2020 | $2,257 | -0.3% |
| 2021 | $2,812 | +24.6% |
| 2022 | $2,806 | -0.2% |
| 2023 | $2,923 | +4.2% |
| 2024 | $3,353 | +14.7% |
| 2025 | $3,726 | +11.1% |
| 2026 | $4,664 | +25.2% |
Best and worst month-end to buy
The best single month-end close to have bought SDOG was 2012-07 ($15.40): $1,000 then is $4,821 today. The worst was 2026-08 ($74.25): $1,000 then is $1,000.
FAQ
What would $1,000 in SDOG be worth today?
A $1,000 investment in ALPS Sector Dividend Dogs ETF (SDOG) at the start of 2012 would be worth about $4,821 today, a total return of +382.1%. Dividends are reinvested in these figures.
What were the best and worst years for SDOG?
ALPS Sector Dividend Dogs ETF (SDOG)'s strongest calendar year since 2012 was 2013, a +34.2% return — $1,000 held through that year became about $1,342 by year-end. Its weakest year was 2018, at -11.4%.
Does the calculator include dividends and splits?
Yes where available. Prices are adjusted for both stock splits and reinvested dividends (total return), the same measure brokerages use.
How much would $100 per month in SDOG have grown?
Investing $100 at the end of every month since 2012-07 would have grown to about $40,021 on $17,000 invested.
Did SDOG beat the S&P 500?
Over the same period, $1,000 in the S&P 500 index would be worth $5,588. SDOG trailed the S&P 500 by +13.7% in total return.
Is this investment advice?
No. Wall Street Regrets is an entertainment and education tool. Every number is a historical calculation, not a prediction, and past performance never guarantees future results.
Methodology
ALPS Sector Dividend Dogs ETF (SDOG) historical total-return data from 2012-07 to 2026-08, reduced to month-end closes for the tables above.
Returns use adjusted close prices from Yahoo Finance historical data — adjusted for stock splits and reinvested dividends — the same convention used by major brokerages. A "year" scenario invests $1,000 at the prior December's month-end close and values it at the latest available month-end close. Non-USD amounts are converted at historical month-end exchange rates (Yahoo Finance): to USD on the buy date and back to your currency at the latest rate, so the return reflects the currency move as well as the asset.
Month-end resolution means intra-month extremes are not captured in tables; the calculator uses exact trading-day closes where daily data is available. Figures ignore taxes, fees, and the currency effects of non-USD listings. History is not a forecast. Wall Street Regrets is entertainment, not investment advice.
What if you'd held…
Data: adjusted close prices via Yahoo Finance. As of 2026-08. Not financial advice.